Most Valuable NFL Teams in 2025: Full List and Why the Cowboys Are Untouchable

The Cowboys print money, the Rams ride SoFi, and the Patriots are still coasting on the Brady era.

Sportico dropped its annual NFL franchise valuations, and surprise: the rich got richer. With three teams now valued over $10 billion and stadium ownership proving more valuable than a Hall of Fame quarterback, here’s who’s on top and why it matters.

Top 5 Most Valuable NFL Teams (Sportico)

1. Dallas Cowboys – $12.8B

The first franchise to break the $12B mark. Still America’s Team — mostly because they keep every dollar from their own merch. Jerry Jones could miss the playoffs every year and still sleep on a bed made of cash and old Super Bowl VHS tapes. The man built a brand so strong it doesn’t even need wins.

2. Los Angeles Rams – $10.43B

Owning SoFi Stadium (and renting it to the Chargers) is a cheat code. Add in the LA market and you’ve got a cash machine, even if half the fans leave by halftime.

3. New York Giants – $10.25B

They split the stadium with the Jets but rake in the NY media money all the same. Still living large off brand power, history, and East Coast loyalty.

4. New England Patriots – $8.76B

Post-Brady, post-relevance… still insanely valuable. That’s what six rings and a cult-like fanbase will do for your books.

5. San Francisco 49ers – $8.6B

The Bay Area market + constant playoff runs = money on money. Even when they lose, they win.

Just Outside the Top 5

6. Eagles – $8.43B

7. Dolphins – $8.25B

8. Jets – $8.11B

9. Raiders – $7.9B

10. Commanders – $7.47B

Why These Teams Print More Than Yours

Stadium Ownership = Gold

Teams that own their stadium (like the Cowboys with AT&T and Rams with SoFi) keep everything — parking, concessions, concert revenue, naming rights. It’s like owning the bar instead of just being the bouncer.

Market Size Matters 

NY, LA, Dallas — the bigger the market, the bigger the check. Winning helps, but location still runs the league.

Brand > Record

Some teams are local heroes. Others are global brands. The Cowboys and Patriots are selling hats, shirts, and jerseys around the world. That brand power adds serious value — especially when the Cowboys don’t have to share any of their merch revenue with the rest of the league.

Smarter Revenue Streams 

The top franchises don’t just rely on ticket sales and beer money. They’ve built empires with luxury boxes, digital media rights, naming deals, and year-round events. The Cowboys even built a mini city — “The Star” — next to their HQ. Other teams sell hot dogs. Dallas sells real estate.

Why the Cowboys Are in a League of Their Own

Let’s be honest: The Cowboys haven’t sniffed a Super Bowl in decades, but they’re still by far the most valuable franchise in sports. Here’s why:

• They keep 100% of their merch sales (almost no other team does)

• AT&T Stadium is an events factory: football, concerts, fights, even esports

• “America’s Team” is a global marketing machine — you don’t need to watch football to know the star

• Jerry Jones is a one-man business empire, always finding ways to expand the brand

• They own Dallas — no second team, no competition, just pure market control

Bottom Line

Team value isn’t just about wins — it’s about ownership, branding, and location.

Other teams chase rings. The Cowboys chase revenue. And right now? They’re winning.

Football might be a game on Sundays, but the real scoreboard lives in the balance sheet.